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NBC criticized for 'chequebook journalism'
Last Updated: Tuesday, December 29, 2009 | 4:27 PM ET Comments22Recommend27
The Associated Press
David Goldman, top, followed by his Sean, waves as he boards a plane at the Galeao airport, in Rio de Janeiro, Brazil, on Dec. 24. (Silvia Izquierdo/Associated Press)
A professional journalists' group is condemning NBC News for chartering a plane that carried a New Jersey man involved in a custody battle home from Brazil with his son.

The New York-based Society of Professional Journalists is calling it "chequebook journalism" and said the arrangement damages the network's credibility.

David Goldman, who successfully fought the Brazilian family of his now-deceased ex-wife for custody of nine-year-old Sean, granted an interview to Meredith Vieira of NBC's Today show that aired Monday.

NBC said Goldman was booked for Today before the network invited him on the plane.

The network had already arranged for the plane to bring its own employees back to the U.S. for Christmas, NBC News spokeswoman Lauren Kapp said. If NBC hadn't brought the Goldmans home, one of its rivals would have, she said.

"We've covered this story exceptionally well," she said. "Their going on the plane did not affect our coverage of the story or getting them booked at all."

Viewers told of payment

NBC News told viewers it had paid for the Goldmans' trip home, she said. The network showed pictures of the Goldmans on the plane and Nightly News featured a brief interview by correspondent Jeff Rossen with David Goldman while both were on the plane.

The journalists' group said NBC was paying for access, even if it was only covering the cost of a trip by plane.

"Paying for access taints the credibility and neutrality of what you are doing," said Andy Schotz, chairman of the SPJ ethics committee. "There is now a motive for people to be helping you, to be telling you what you want to hear."

Most news organizations say they don't pay for interviews. But critics say the commonly used practice of paying to license photos or video from a subject matter or paying for someone's travel is a way of getting around the restriction.

CNN and ABC paid for cellphone pictures taken by Jasper Schuringa, the man who helped subdue an alleged terrorist who tried to take down a Detroit-bound plane. Both also interviewed Schuringa but denied any connection between the payments and the interviews.

© The Canadian Press, 2009