Wednesday, December 03, 2008

From Tech Innovation

My first job as a journalist was at Supermarket News, the leading publication for grocery executives. I worked out of a bureau in San Francisco that included several other journalists who reported on the fledgling computer industry. While I was attending the opening of Safeway's first gourmet supermarket, my colleagues were watching Steve Jobs unveil the first Macintosh. It didn't take me long to figure out which was the more exciting and important industry to report on. So when I got the opportunity to switch publications, I jumped.

Over the next two decades I covered Silicon Valley—first for trade publications, and later for Forbes, Fortune, and Business 2.0. There were two things I especially liked about my job. I met some of the most amazing people on the planet, and I got to watch digital technology creep into every aspect of our lives—PCs, cell phones, music, movies, cars, and more.

For the last three years I have been covering the field of social innovation as managing editor of Stanford Social Innovation Review, and I'm happy to see that digital technology is starting to have a bigger impact in the social sector. William Brindley, the CEO of NetHope and the subject of our most recent interview is one of the reasons that phenomenon has occurred.

Brindley leads a group of techies from the world's largest humanitarian NGOs who are finding creative ways to use technology to improve the way that humanitarian aid is delivered. The group has helped create suitcase-size devices powered by solar cells that provide internet and phone service anywhere in the world, and is developing easy-to-use hand-held devices for field workers charged with monitoring agricultural production in Africa. Nonprofits still trail for-profits in their use of technology, but with the help of people such as Brindley they are closing the gap.

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