George Orwell the wonderfull strange English writer reveled to us 1984 and it did not make it at that time but has hautned us ever since, take a look at this, snoop, snoop : US Consumers Clueless About Online Tracking |
| from the just-pretend-nobody's-watching dept. |
| posted by kdawson on Monday November 05, @21:06 (Privacy) |
| http://yro.slashdot.org/article.pl?sid=07/11/05/2351248 |
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Arashtamere writes "A study on consumer perceptions about online privacy,
undertaken by the Samuelson Clinic at the University of California and
the Annenberg Public Policy Center, found that the [0]average American
consumer is largely unaware that every move they make online can be, and
often is, tracked by online marketers and advertising networks. Those
surveyed showed little knowledge on the extent to which online tracking
is happening or how the information obtained can be used. More than half
of those surveyed — about 55 percent — falsely assumed that a company's
privacy polices prohibited it from sharing their addresses and purchases
with affiliated companies. Nearly four out of 10 online shoppers falsely
believed that a company's privacy policy prohibits it from using
information to analyze an individuals' activities online. And a similar
number assumed that an online privacy policy meant that a company they're
doing business with wouldn't collect data on their online activities and
combine it with other information to create a behavioral profile."

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Links:
0. http://www.computerworld.com.au/index.php/id;1726527222;fp;16;fpid;1
IT'S LIKE JELLO/ JUST ADD WATER AND EVERYONE LOVES EVERYTHING