What drives change at todays newspapers? Well here is one thing:
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| Newspaper Headlines Bow To SEO Demands |
| from the find-what-you-are-looking-for dept. |
| posted by Zonk on Saturday February 03, @00:58 (The Media) |
| http://slashdot.org/article.pl?sid=07/02/03/0542243 |
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[0]prostoalex writes "News.com.com [1]says the art of writing newspaper
headlines is changing due to reliance on search engines for traffic to
newspaper archives. Forget about clever puns, double entendres and witty
analogies: 'News organizations that generate revenue from advertising are
keenly aware of the problem and are using coding techniques and training
journalists to rewrite the print headlines, thinking about what the story
is about and being as clear as possible.' One big winner for now is
[2]Boston.com, The Boston Globe property, which 'had training sessions
with copy editors and the night desk for the newspaper to enforce
Web-optimized keyword-rich headlines suitable for search engine
queries.'" Update: 10/30 14:1 GMT by [3]KD : Corrected mis-attributed
ownership: boston.com is owned by the Boston Globe, not the Boston
Herald.

Discuss this story at:
http://slashdot.org/comments.pl?sid=07/02/03/0542243

Links:
0. http://www.moskalyuk.com/blog
1. http://news.com.com/2100-1038_3-6155739.html
2. http://www.boston.com/
3. http://slashdot.org/~kdawson/