Your next assignment is due on the last class of Nov. as we have two off Thursdays. You have to give me a video newscast on a news item that you select. We have looked at how this is done in the last two classes and we will review that in next weeks class. I also want you to look at this article from the New York Times on the bad and the good future on Newspapers:

November 4, 2006
What’s Online
Reading Between the Lines

By DAN MITCHELL
THIS week brought another spate of bad news for newspapers. Daily circulation is down an average of 2.8 percent over the last six months, continuing a slide that started at least a decade ago. Layoffs and labor strife continued across the country, from Philadelphia to Oakland, Calif.

There’s no question the newspaper industry is “under siege,” as a MediaNews Group publisher told his employees in a memo warning of layoffs at his San Francisco Bay Area newspapers

(eastbayexpress.com). But how bad are things, really?

For starters, those circulation figures may not be as dire as they sound. A “significant portion” of the drop “results directly from the industry’s long-term, and arguably long-overdue, initiative to eliminate inefficient vanity and promotional circulation,” writes Allen Mutter on his blog, Confessions of a Newsosaur (newsosaur.blogspot.com).

That means newspaper companies are cutting out discounted subscriptions, free papers at hotels and delivery to far-flung locales, none of them particularly appealing to advertisers and increasingly seen as not worth the cost.

Just as the lackluster circulation numbers were being dissected, the Newspaper Association of America released the results of a study it commissioned showing that when Internet readership is counted, the newspaper audience is actually way up — nearly 8 percent over all from February 2005 to March 2006 (naa.org).

But the study does not mention that newspapers still haven’t figured out how to make a healthy profit from Internet readership. Cluttered, hard-to-navigate newspaper sites proliferate. And many sites force readers to register, which Internet types say is counterproductive, when those readers can so easily go elsewhere for their news. In terms of the content itself, Louis Hau of Forbes.com thinks he has the answer: Look to New York City’s dueling tabloids, The Post and The Daily News. Even as most other papers had circulation declines, both tabloids picked up readers. The gains, Mr. Hau said, can be attributed to the fact that both papers “emphasize local coverage,” “offer stories you can’t get anywhere else,” “keep it short,” and present the news with “attitude” and “a point of view.”