Althogh this is all about a T.V. -PR scam this type of operation has been going on ..well.. as long as I have been involved in news reporting. The prewritten story which the hung over reporter rewrites a little or a lot but still tells the PR story rather then looking or finding their own.
VIDEO NEWS RELEASES: THEY'RE EVERYWHERE!
http://www.campaigndesk.org/archives/001015.asp
Thomas Lang and Zachary Roth have done some further sleuthing into
the Education Department's video news release (VNR) that featured
fake "reporter" Karen Ryan and promoted the No Child Left Behind
law. "It turns out that the No Child Left Behind VNR, presented as
news, ran more widely than we had thought - it's just that it
didn't always include Karen Ryan," they write. "A number of local
stations ran the VNR as is, and added a local twist by simply
having their own reporter read the script. And in an indication of
just how confident the Department of Education was that news
outlets would fail to adequately scrutinize the content of the VNR,
we've also found that it included sound bites in support of the
tutoring program from two figures whose appearance in the video
might have raised eyebrows had anyone thought to check. ... The
stations that took the time to have their own reporters record the
script of the No Child Left Behind VNR had to have been fully aware
of what they were doing: knowingly deceiving their viewers about
the origins of the story - not to mention committing plagiarism -
by passing off as their own original reporting words actually
written by a PR company hired by the Bush administration."
SOURCE: Campaign Desk, October 13, 2004
Friday, October 22, 2004
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