This is part of the results from a servey on the publics perceptions of Gene Modified Foods. This is the paragraph on the European publics view of the media, which is critical in the same general way that the public is critical of the media. The point being that the media is recongnized as having an agenda too. That is selling more advertising and making a profit. How to do this. Simply sell more papers or get more listeners or viewers. The media has generally tried to do this with spectacle:

"In addition to being subtle interpreters of NGO agendas, people also tend to hold nuanced views of the media's role. Here, critical faculties are also prominent, as is a desire to see improvements. Europeans "...expressed great dissatisfaction with the way in which the media treated these issues. The media were criticized for their 'sensationalist' approach, which focused on scandals and controversies, rather than providing more balanced background information. [...] They also wanted to be told how a particular person had reached a particular position, rather than simply being presented with conclusions and entrenched views. Moreover, focus group participants clearly expressed the desire for information about the societal implications of GMOs, and not only about the technicalities of genetic manipulation" (Marris et al, 2001).