Those who fight the truth and the real news:
. NUTRI-WASHING JUNK FOOD
http://www.sfgate.com/cgi-bin/article.cgi?file=/chronicle/archive/2004/09/08/EDGLE8JMHR1.DTL
"Years ago, the environmental movement coined the term
"greenwashing" to describe how corporations use public relations to
make themselves appear environmentally friendly. Now, nutrition
advocates need their own moniker for a similar trend among major
food companies - call it 'nutri-washing,'" writes Michele Simon, a
public health lawyer and director of the Center for Informed Food
Choices. "Some nutrition advocates have applauded such efforts as
an attempt by industry to make improvements, however minor. But to
praise companies for such 'reforms' too easily rewards them with
the positive public-relations spin they seek. Also, these voluntary
actions deliberately attempt to deflect any mandatory government
regulations - for, as we are starting to learn, voluntary acts can
easily be rescinded. ... Moreover, these PR efforts don't tell the
whole story. Behind the scenes, industry is lobbying hard to
undermine public-health advocacy, especially that aimed at
improving the nutrition environment of public schools."
SOURCE: San Francisco Chronicle, September 8, 2004
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