When information continues to blink and wink by it is important to catch the attention of your watchers and readers. Selling important news sometimes reduces you to a pimp, but if that is your job..to sell really important news you had better know about headlines and sell lines just like the business guys do: Check it out: >http://www.smashingmagazine.com/2009/06/25/10-common-mistakes-in-logo-design/

Logo designe= HEADLINES!