Here's something I'd like you to look at and listen to too: http://www.nytimes.com/ref/multimedia/podcasts.html
As you can see this is an internet page with a list or directory of New York Times podcasts. I'd like you to listen to at least four different podcasts. Try and pick a variety of different kinds so you will get a better idea of how they are done. Making your own podcast as an assignment for the class will be something that we will be doing this semester.
Thursday, August 28, 2008
Wednesday, August 27, 2008
Here's more from the Center of Media and Democracy Newsletter on fake news:
Yet Another Kind of Fake News
Source: MinnPost.com, August 18, 2008
As more newspapers and other media outlets cut staff, public relations and advertising make gains. The Minnesota-based firm ARAnet provides "free print and Web content. ... More than 65 of the nation's top 100 newspapers, including the Star Tribune, use" ARAnet content, which "carries client messages." ARAnet president Scott Severson says his firm provides "high-quality consumer content" that "just happen[s] to be underwritten by our clients." ARAnet clients pay $4,500 for content creation, tracking and reporting; media outlets use it for free. One ARAnet article "offered to auto sections" was sponsored by Lexus. Severson explains, "The article was about safety systems and mentioned Lexus. The best advertising doesn't look like advertising." It also doesn't carry clear disclosure. ARAnet's "online articles typically are identified as sponsored content," but its "print articles merely carry an 'ARA' designation, similar to the 'AP' identifier that runs with Associated Press articles." Other ARAnet clients include Home Depot, Microsoft, Best Buy and UPS.
Yet Another Kind of Fake News
Source: MinnPost.com, August 18, 2008
As more newspapers and other media outlets cut staff, public relations and advertising make gains. The Minnesota-based firm ARAnet provides "free print and Web content. ... More than 65 of the nation's top 100 newspapers, including the Star Tribune, use" ARAnet content, which "carries client messages." ARAnet president Scott Severson says his firm provides "high-quality consumer content" that "just happen[s] to be underwritten by our clients." ARAnet clients pay $4,500 for content creation, tracking and reporting; media outlets use it for free. One ARAnet article "offered to auto sections" was sponsored by Lexus. Severson explains, "The article was about safety systems and mentioned Lexus. The best advertising doesn't look like advertising." It also doesn't carry clear disclosure. ARAnet's "online articles typically are identified as sponsored content," but its "print articles merely carry an 'ARA' designation, similar to the 'AP' identifier that runs with Associated Press articles." Other ARAnet clients include Home Depot, Microsoft, Best Buy and UPS.